Selecting the right PR agency

Selecting an appropriate public relations (PR) agency to support your marketing efforts can be tricky and often time consuming. I suspect you are already extremely busy, which is perhaps why you are looking for external support in the first place, so you will be keen to not only find the right company, but also ensure […]

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How industrial technology companies can use Twitter effectively

There is still some scepticism within the industrial technology community about the genuine return on investment from a company Twitter feed. However, the medium has by and large been embraced wholeheartedly by those promoting products and services to manufacturing, processing and utilities. The implementation of new technology within some of these industries may at times […]

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How to make industrial technology PR work harder

Like all companies, manufacturers of industrial technology want to maximise the exposure of their products and services in the trade and technical media. Budgets are always restrictive to some degree, thus they must strive to optimise the return from the investment they make in public relations output, be that from an in-house marcoms team or […]

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Writing for an engineering audience

Writing editorial material specifically aimed at engineers demands similar skills to those required for any other audience, because producing high-quality copy is essential no matter who the reader might be. However, to engage engineers a writer needs the ability to not only understand often complex subject matter but also convey that understanding clearly and concisely. […]

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A beginners guide to Google AdWords

You’ve heard the term Google AdWords, want to find out more, but don’t have time to read a War and Peace-style tutorial in order to decide whether it’s for you or not. No problem, you’ve come to the right place. Let me give you a very quick overview. First of all, there are no trade […]

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