How to host a successful webinar

Webinars, or ‘web seminars’, have been run online since the early days of the internet. You will no doubt have received invitations to attend a webinar from a multitude of sources, and mostly likely listened to a fair few over the years. However, hosting your own webinar might be something you have yet to tackle. […]

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Additional marketing resource helps you reclaim your weekend

Time is relative, of course, but have you ever noticed that the more efficient you become at work, the less time you seem to have? Despite having more experience, greater know-how, faster computers and better software, remote access to files, and of course the wonderful World Wide Web to help solve most problems, there never […]

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Selecting the right PR agency

Selecting an appropriate public relations (PR) agency to support your marketing efforts can be tricky and often time consuming. I suspect you are already extremely busy, which is perhaps why you are looking for external support in the first place, so you will be keen to not only find the right company, but also ensure […]

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How industrial technology companies can use Twitter effectively

There is still some scepticism within the industrial technology community about the genuine return on investment from a company Twitter feed. However, the medium has by and large been embraced wholeheartedly by those promoting products and services to manufacturing, processing and utilities. The implementation of new technology within some of these industries may at times […]

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How to make industrial technology PR work harder

Like all companies, manufacturers of industrial technology want to maximise the exposure of their products and services in the trade and technical media. Budgets are always restrictive to some degree, thus they must strive to optimise the return from the investment they make in public relations output, be that from an in-house marcoms team or […]

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