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Although totally independent, the Southern Co-operative has recently adopted the same corporate image as the national society. A new leaflet has been designed and is adapted and despatched to all households within a quarter of a mile, each time there is a new or refurbished store opening.

Part of the Commercial Road, Portsmouth campaign these posters rotated evenly throughout the length of Commercial Road during a three month campaign and were designed to highlight all aspects of ‘Food to go’, a new concept for The Co-op.

The featured poster was part of a mixed media campaign for the opening of The Co-op in Commercial Road, Portsmouth. The creative message was to provide fresh food ideas for busy commuters and was positioned opposite the store outside Fratton Station. When leaflets were distributed to office workers too, the impact was considerable.