The changing nature of press conferences

Are press conferences still relevant for manufacturers of industrial technology? That is something, we as a PR company have had to ponder over the last few years when advising clients. One of the challenges we face in our media relations work at HHC Lewis is ensuring that our clients’ news stories reach the right audience. […]

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How to get your marketing message heard above the noise

Getting your marketing message heard above the noise is becoming increasingly difficult. PR plays a crucial role, but very few companies are not PR savvy, which means competition for column inches is fierce. Is the employment of a PR specialist the answer? If industrial technology companies employ their own marketing departments, it seems reasonable to […]

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How to host a successful webinar

Webinars, or ‘web seminars’, have been run online since the early days of the internet. You will no doubt have received invitations to attend a webinar from a multitude of sources, and mostly likely listened to a fair few over the years. However, hosting your own webinar might be something you have yet to tackle. […]

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Additional marketing resource helps you reclaim your weekend

Time is relative, of course, but have you ever noticed that the more efficient you become at work, the less time you seem to have? Despite having more experience, greater know-how, faster computers and better software, remote access to files, and of course the wonderful World Wide Web to help solve most problems, there never […]

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Selecting the right PR agency

Selecting an appropriate public relations (PR) agency to support your marketing efforts can be tricky and often time consuming. I suspect you are already extremely busy, which is perhaps why you are looking for external support in the first place, so you will be keen to not only find the right company, but also ensure […]

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