Combining technical writing with clever design to promote established products.
Re-promoting well established products can be a challenge, requiring innovative promotion...
When the HHC Lewis team had the chance to work with a giant animated grasshopper called Gary, they jumped at the chance.
Gary had been created by ASCO Numatics as an eye-catching way to demonstrate their range of pneumatic actuators and regulators at trade shows. Given the striking images made possible by an all-singing, all-dancing Gary, HHC Lewis decided that the only place in a trade magazine this should go was on the front cover.
So it was that Gary appeared front and centre in Industrial Technology magazine, backed up by a two-page spread inside highlighting ASCO’s role in the packaging, manufacturing and machine-building industries.
Specialised B2B public relations and advertising agency supporting industrial, engineering and manufacturing companies.