Design range of marketing materials to support new product launch.
Marketing materials to support unique product launch…
With the launch of a modular robotic welding cell, ICS Robotics made a significant departure from its traditional custom-designed welding solutions. To support a marketing campaign that aims to both inform and educate potential customers, the company challenged HHC Lewis to develop a range of marketing materials, including a brochure, exhibition graphics and sales handouts that encapsulated the features and benefits of the technology.
Working closely with the ICS Robotics management team, we created branding, style and content that not only explained how the unique welding cell could provide a range of benefits to customers, but also presented the company and its values in a clear and precise way.
Specialised B2B public relations and advertising agency supporting industrial, engineering and manufacturing companies.