Showing posts tagged with: engineers

Writing for an engineering audience

Writing editorial material specifically aimed at engineers demands similar skills to those required for any other audience, because producing high-quality copy is essential no matter who the reader might be. However, to engage engineers a writer needs the ability to not only understand often complex subject matter but also convey that understanding clearly and concisely. […]

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An editors take on press releases written by engineers

As a technical PR agency we regularly work with engineers when writing press releases and articles.  We often have to tone down the material we receive to make it less “techie”.  When you read the technical and trade press you can often spot the material written by engineers with no involvement from a specialist PR […]

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