How can content marketing help industrial technology companies?

Most marketers will have heard the phrase ‘content marketing’ cropping up time and again recently, but behind the buzz, what does content marketing actually mean and what results can it deliver for engineering and industrial technology companies? The term has sparked much debate within the marketing industry. There are some sceptics who say “isn’t everything […]

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Cinemagraphs get digital adverts moving in a new direction

When developing their digital advertising strategy, companies are always on the lookout for a visual medium that will grab a reader’s attention and encourage those all-important website click-throughs. Well-conceived and cleverly-designed advertisements using still images and videos can both do the trick, but it’s a new hybrid format known as a cinemagraph that is currently […]

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Photographing industrial technology – go with a pro or save some dough?

When you read an article or case study about industrial technology in the trade press it’s fair to assume that a great deal of time, effort and money has gone into crafting the text, so that its message is properly conveyed. Yet it’s often apparent that less care and attention has been taken over the […]

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Is the offer of free editorial always good value?

“We would like to feature your company in the next edition of our brilliant journal, which has 250,000 readers.” Sounds good. “We will interview your Managing Director, write the article ourselves and even provide you with the opportunity to check it.” Still sounds good. “There is no charge…we simply require a list of your suppliers, […]

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Should we be chirpy over Twitter changes?

Attention all Twitter users! Don’t get in a flap, but a little bird tells us that the social media platform will soon be relaxing the rules around its much-discussed limit of 140 characters per tweet. That character restriction has divided opinion ever since Twitter was launched a decade ago. So why are changes being made […]

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